Briefs, voice and banned terms
WordPresto gives you three editorial controls that govern everything it drafts for a project: content briefs, voice profiles and banned terms. They live in the project workspace (Project Settings), and every drafting path — articles, social posts, campaign items and Write with Emma — reads them, so you set a rule once and it holds everywhere.
Content briefs
Section titled “Content briefs”A brief is a standing editorial directive, not a one-off instruction. On the Knowledge tab you
create a brief and choose what it governs: all content (project-wide), a specific social
channel’s posts (for example LinkedIn posts), or a long-form content type. When several briefs
could apply, the most specific one governs. You can write a brief directly or upload one as a
.md, .txt or .rtf file, which WordPresto digests into the brief.
Briefs are applied verbatim to drafting: the persona or generator receives your directive as written, alongside the project’s real knowledge.
Banned terms
Section titled “Banned terms”Banned terms are a hard never-use list — words, phrases or symbols the project must not produce. They ride the same channel as the brief, so every drafting path enforces them even when no brief is set. Use them for competitor names, hype words your style guide forbids, or characters you never want in copy.
Voice profiles describe how the project sounds. In the Canvas, the Voice & Persona panel checks your copy against the selected profile and offers review-only rewrite proposals (more formal, more conversational, more editorial) that land as revertable draft versions — nothing is auto-applied. You can create profiles from your own writing, set a project default, or bring your own voice by uploading a voice file in Project Settings.
Memory and learning
Section titled “Memory and learning”WordPresto also learns your preferences from real decisions. When you accept, reject or edit a Worker’s suggestion, that signal can become a suggested rule — always shown as a candidate for you to confirm, never applied silently. Confirmed rules live in the project’s Memory tab, where you can review and remove them. Provider facts and crawler data stay in project intelligence; memory records your editorial preferences.