Troubleshooting with Emma

When something is not working or a surface is empty, ask Emma. She reads your project’s real readiness state and names the actual blocker and the fix, rather than guessing. This guide covers the most common blockers and where to resolve them.

Ask Emma first

Try questions like “why is my keyword data not working?”, “why is my dashboard empty?” or “what do I need to set up?”. Emma consults the project’s readiness diagnostics and answers from the real state. Where a fix has a one-click route, she offers it — for example opening the target-market picker, or taking you to Integrations.

Common blockers

• No target market set — keyword volume, difficulty, SERP and competitor data are country-scoped and cannot run until you set a market. Set the country (and optionally a city or region) in the keyword workbench or Project Settings → Market.
• No keyword set — there are no seed terms to research or track. Add a keyword set to the project.
• No Google data — this can mean Google is not connected, Search Console or GA4 is not mapped to this project, the read-only scope was not granted, or the account genuinely has no data for the site. Integrations → Google shows the exact status for each channel.
• No enrichment yet — you will see the organic keywords the site ranks for but no volume, difficulty, SERP or competitor figures until you run enrichment. Open the keyword workbench and trigger enrichment on a keyword set; it is a paid step that runs only when you explicitly start it.
• No pages discovered — no crawl or scan has run, so Site Health, orphan detection, internal-link mapping and cannibalisation have nothing to compute. Run a crawl of the site.

Honesty by design

WordPresto never fabricates data to make a surface look complete. If data is missing it shows missing; if setup is required it shows setup required; if a paid action is needed it says so. That is why the fastest way to unblock yourself is to ask Emma what the real state is.