Setting a target market

A target market tells WordPresto which country (and optionally which city or region) your keyword and competitor research is scoped to. Search volume, keyword difficulty, SERP results and competitor data are all country-scoped, so keyword research, AI-visibility and competitor analysis cannot run until a market is set. WordPresto never silently assumes one.

Set the country

In the keyword workbench (or Project Settings → Market) find the Target market panel. Search for the country and select it, then choose the language (English is preferred when the country offers it). Setting the market is free — it uses location metadata, which carries no per-row cost, and it never triggers any paid analysis.

Add a city or region (optional)

After a country is chosen, you can narrow SERP and competitor data to a local area. Search for the city or region within the selected country and select it. This is optional: keyword volume and difficulty stay scoped to the country, while SERP and competitor data use the local area when one is set.

City and region results come from the selected country’s own SERP geotargets, so a simple city name like “Brisbane” resolves correctly within Australia rather than being crowded out by same-named places elsewhere.

After it is set

Once a market is saved, keyword research unlocks. If Emma tells you your keyword data “isn’t working”, an unset target market is the most common cause — she will offer to open the market picker so you can set it.